Often we want to switch the template depending to the type of the binding object.
<DataTemplate DataType="{x:Type MyObject}">
<StackPanel Orientation="Horizontal">
<StackPanel.Resources>
<DataTemplate DataType="{x:Type Thing1}">
<Image Source="thing1.png"/>
</DataTemplate>
<DataTemplate DataType="{x:Type Thing2}">
<Image Source="thing2.png"/>
</DataTemplate>
</StackPanel.Resources>
<ContentPresenter Content="{Binding A}"/>
<TextBlock Text="{Binding Text}"/>
</StackPanel>
</DataTemplate>