In this project, we are going to hightlight the main steps of an A/B testing and its applications.

End-to-end music analytics project featuring interactive dashboards (Looker Studio), scalable SQL queries (BigQuery), and an A/B test design for user engagement.

ABtesting for a smart AD

A streamlined end-to-end project for data exploration and A/B testing using user-level data (Google Analytics sample)

A/B testing using machine learning and traditional approaches

Product Development Project at Uber Analysis