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karlolukic / impact-of-GDPR-on-online-tracking

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This repository contains the reproducible code to generate tables and figures for the paper: K.M. Miller, K. Lukic, B. Skiera, The impact of the General Data Protection Regulation (GDPR) on online tracking, International Journal of Research in Marketing (2025), doi: 10.1016/j.ijresmar.2025.03.002.

cookie digital-marketing r-programming synthetic-control gdpr marketing-analytics r-studio online-tracking difference-in-differences online-privacy economics-of-privacy privacy-law quasi-experiment
  • Updated Mar 16, 2025
  • R

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